Music Ally Sandbox Guide: X and Threads

The latest edition of the Sandbox Guide has arrived, penned by yours truly and featuring some fantastic contributions from Nice Life’s Katie Kaiser talking about recent work with Tinashe, CD Baby’s Rachel Bearinger, and Something Something’s Liam James Ward discussing their ongoing work with The Clash.

Big thanks to each of them for their time and expertise - head to Music Ally now to dig into the latest marketing opportunities available via either platform. Full article here.

Compared to its pale blue, bird-adorned platform of origin Twitter, X is practically unrecognisable in the renamed, rebranded format that we find today. A platform that reinvented the art of online conversation and created a direct path for fans to engage with their favourite artists, at its peak, Twitter was a revolutionary tool for fan engagement. In its 2024 iteration, X users are super-served a mixture of algorithm driven content, news posts and updates from followed accounts, a mix that can either hit the social media sweet spot, or miss it entirely.

As Twitter was morphing into X in 2023, a new text app was in development. Launched by Meta, Threads was built with an intention to present users with a more streamlined text app. So has Threads managed to fill the Twitter shaped hole in a music marketer’s heart (and social media masterplan)? We speak with experts from throughout the industry to find out how to engage with both X and Threads to deliver the most impactful campaign results.