Music Ally Sandbox Guide: Marketing to Superfans

Very much enjoyed writing the latest Sandbox Guide for Music Ally, digging into everyone’s favourite music marketing topic: Superfans!

Big thanks to Matt Sanders of Avenged Sevenfold, Will Tompsett from 4AD, Music Ally’s very own Marlen Hüllbrock, Matt Jones from Medallion and Jacquelle Amankonah Horton from Fave for their time, thoughts and insights, and get thissen over to the Music Ally website now to read the full guide.

There’s no hotter topic in music marketing right now than ‘Superfans’, a legion of spendready mega-music-supporters that Goldman Sachs highlighted in their 2023 Music In The Air report as having the potential to contribute more than $4 billion to the music market in the coming years.

Superfandom marks a resurgence in fan-club and street-team thinking, offering fans the opportunity to become their favourite artist’s biggest cheerleader, inspiring dedicated communities to not only invest in the music, but also to create their own art and experiences to support the music and the artist at the heart of their fandom.

In this Sandbox Guide, we’ll look into artist marketing approaches from Avenged Sevenfold and 4AD to superserve these superfans, as well as exploring the opportunities available through dedicated superfan-facing platforms such as Fave and Medallion. Read more.