Music Ally Sandbox Guide: Marketing on a Budget

My latest Music Ally Sandbox feature is now live, exploring Marketing on a Budget.

The focus of this feature is to provide tips and guidance to marketing ad artist teams looking to reach as far as possible with streamlined budgets.

The guide features case studies on Braxton Cook, PJ Harvey, Fontaines DC and an array of insider tips. Some fantastic folks gave up their time to take part in this, so a big thanks to Francesca Harvey at Partisan Records, Laurel Borrowman, Arielle Rubin Dunn and George Chammas at Nettwerk Music Group, Matt Sherratt and Dylan Pasqua at Amuse, and David Coleby and Tom Brown from !K7.

Head to Music Ally to read the full guide here.

In an ideal world, when a release comes to market, labels, managers and marketing teams would have access to infinite resources and budget to push every marketing angle to its maximum potential. In the real world however, this is very rarely the case. For new, emerging, untested artists, there can be a reticence to invest too much too soon, and in many cases, the economics of the industry and income necessitate prudent investment in marketing projects.

Marketing budgets today need to stretch further, work harder and be more flexible than ever before. So, let’s hear from our experts as they share details on ways of achieving impact on restricted budgets.