Deezer: Eurovision 2022

Eurovision comes but once a year and I, for one, can never wait.

As the resident Eurovision nerd at Deezer, I was very happy to once again lead the content strategy and campaign for the platform’s Eurovision support and coverage in 2022. The project involved creating a suite of localised and global content offerings to engage Eurovision fans and those with a passing interest with not just content from the 2022 competition, but also catalogue material from previous winners and fan favourites. Eurovision provides a significant steaming opportunity for entrants and former involved artists alike, and it’s a joy to find new ways of engaging fans with this content on a yearly basis.

Thanks to the Deezer team for the support on editorial and socials fronts, and to the Eurovision and Universal teams for their collaboration along the way.