Having worked in various sectors across the Nordic region, the UK, Germany, France, the US and Canada, Francine is a dedicated champion of new and emerging music and on a consulting level, her areas of specialisation include:
CONTENT STRATEGY: Creative content campaigns and media plans for DSPs, export initiatives, media outlets and artist teams.
STREAMING & DIGITAL OPTIMISATION: Playlist curation, design and campaign delivery, international streaming strategies and optimisation.
INTERNATIONAL EXPORT: Export strategies for artists and professionals, developing and extending international networks for companies, brands and initiatives, and using creative methods to assist artists in expanding their audiences.
ADVOCACY: Building innovative concepts and campaigns to raise awareness around and support for key causes, including leading the pioneering Pledge work for the EU funded gender equity initiative Keychange.
Current and previous clients include: The Great Escape Festival, ILMC/London Calling, Music Ally, #THEWRD, Chamber Music Scotland, Nordic Leaders Network, Nordic Music Export, Deezer, PRS Foundation, Here Design, ENKI Music, Music Norway, Music Finland, Iceland Music, Export Music Sweden, Music Export Denmark, Vevo, The Line of Best Fit, Les Inrockuptibles, Barbican Centre, Apple Music, Bergen International Festival, Sørveiv Festival / Sørveiv Summit.
Francine is a frequent commentator on current issues and concerns in the music industry, and has spoken live at events such as by:Larm (Norway), Iceland Airwaves (Iceland), The Great Escape (UK), MaMA Conference (France), Reeperbahn Festival (Germany) and Tallinn Music Week (Estonia), addressing topics ranging from issues confronting the live industry and paths towards achieving gender equality, to strategic advice for artists looking to work in new territories.